Website Privacy Policy

Last Updated: March 23, 2026

Northland Creative Wonders, LLC ("we", "us", or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, and disclose information when you use our website for Lumen, the Illuminated GM Screen.

1. Information We Collect

We do not collect any personally identifiable information (PII) from users who simply visit or browse our website. However, we do collect the following anonymous data:

  • Country of origin
  • Device type and version
  • Browser type and version
  • Browsing behavior on our site

This information is collected using Plausible, a third-party analytics service. Plausible acts as our data processor under contract and handles data in compliance with applicable privacy laws. Review Plausible's privacy policy here:

https://plausible.io/privacy

We retain anonymized analytics data for no more than 12 months, after which it is automatically deleted.

Cookies and Tracking Technologies

We use cookies and similar technologies to understand how visitors interact with our site. Cookies are used solely for analytics—we do not use them for advertising, cross-site tracking, or behavioral profiling.

Newsletter Subscription

If you choose to sign up for our newsletter, we collect:

  • Name
  • Email address

You may sign up on the homepage, during the check out process, or during your first run of Lumen. We use this information only to send you product updates, announcements, and marketing communications. You may unsubscribe at any time by clicking the “unsubscribe” link in our emails.

We do not combine your newsletter data with anonymous analytics data.

We use Stripe to process purchases. If you choose to purchase products through this website, Stripe collects:

  • Name
  • Email Address
  • Phone Number (optional)
  • Credit card number
  • Expiration date
  • CVV
  • Billing address (including zip code)

We do not see nor store your credit card information on our servers. We do receive and store your email address from Stripe. Stripe’s privacy policy is available at:

https://stripe.com/privacy

2. How We Use Your Information

We use the data we collect for:

  1. Improving Website Performance – Analyzing anonymous usage data to optimize user experience.
  2. Communications – Sending newsletters and product updates (with your consent).

We do not sell, rent, or share your personal information with third parties for their own marketing or resale purposes.

Purchase/customer data (email addresses) may be shared with advertising platforms in hashed (anonymized) form for the purpose of audience targeting. This data is not retained by those platforms.

3. Legal Basis for Processing (EU/UK Residents)

Consent: For newsletter subscriptions and cookie use.

Legitimate Interest: For analyzing anonymized data to improve our website. For ad targeting to find new customers (anonymized).

Contractual necessity: For completing purchases

4. Data Transfers

Your data may be processed in countries outside your home jurisdiction (e.g., U.S.) under GDPR standard contractual clauses and other lawful transfer mechanisms.

5. Your Rights

If you are in the EU, UK, or Canada, you may:

  • Access the personal data we hold about you
  • Correct any inaccuracies
  • Withdraw consent (for newsletters)
  • Request deletion of your data

You also have the right to opt out of advertising audience targeting.

We may ask you to verify your identity before fulfilling requests. We respond within 30 days.

To exercise your rights, contact us via:

Email: support@ncwonder.us
Mailing Address: Northland Creative Wonders, LLC; c/o Privacy Request; 800 Main St. #290, Holden, MA 01520
Privacy Request Form: Lumen Contact Form

6. Data Retention

Newsletter Data: Retained until you unsubscribe or request deletion.

Anonymous Analytics Data: Retained up to 12 months, then deleted.

We do not retain credit card data.

7. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from them. If we learn we have collected data from a child under 13, we will delete it promptly.

8. Security and Limitations

We employ commercially reasonable safeguards and work with trusted vendors to protect your data. However, no system is 100% secure. Please exercise discretion when sharing personal information online.

9. Changes to This Policy

We may update this policy periodically. When we do, we will revise the “Effective Date.” For material changes, we will notify you by email (if subscribed) or via a prominent notice on our website.

10. Contact Us

For questions or concerns about this Privacy Policy, contact us at:

Email: support@ncwonder.us

Mailing Address: Northland Creative Wonders, LLC; c/o Privacy Request; 800 Main St. #290, Holden, MA 01520

Privacy Request Form: Lumen Contact Form